What are the legal rules applicable to structuring pricing policy (general terms of sale, specific terms of sale, discounts and rebates, and trade cooperation)?
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What are the legal rules applicable to structuring pricing policy (general terms of sale, specific terms of sale, discounts and rebates, and trade cooperation)?
On the occasion of a webinar organized on 13 March 2026 by the Cercle Inter-Optique, Christophe Héry spoke on the rules applicable to structuring pricing policies and commercial relationships.
The document below is an excerpt from that presentation, focused on the main legal issues relating to general terms and conditions of sale (CGV), specific terms and conditions of sale (CPV), discounts and rebates, and trade cooperation.
In an increasingly demanding regulatory environment, these topics call for heightened vigilance on the part of companies, particularly with regard to the formalization of commercial negotiations, transparency obligations, and the drafting of the written agreement.
Led by Christophe Héry, this presentation illustrates Altaïr Avocats’ expertise in distribution and competition law, serving economic operators faced with complex contractual and commercial issues.
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